Skip to content
Dispatch bay 048:12 PM

Your dealers order anytime. You ship without mistakes.

Indlaza gives your dealers their own ordering portal and app with the right prices and schemes, suggests what they should reorder with AI, checks credit limits automatically and tracks every order from confirmation to delivery.

Book a demo

Try with 10 dealers freeYour brand, your dealers. Not a marketplace.

Dealer Portalमराठी · 8:12 pm

Dealer

Shivaji Electricals

Thane · Gold tier

  • 1.5 sq mm FR wire120 boxes
  • 2.5 sq mm FR wire80 boxes
  • Modular switches 6A300 pcs
  • MCB 32A SP40 pcs
ऑर्डर पाठवा₹4.1 L

Order board

SO-48213 · Shivaji Electricals

via Dealer Portal (Marathi)

  1. Price Lists

    Dealer tier "Gold" prices applied

  2. Scheme Engine

    "Festive 5+1 on switches" · 50 switches free

  3. AI Quote Builder

    Suggests 20 boxes 4 sq mm · ordered every 6 weeks, last 7 weeks ago · dealer adds it

  4. Credit Control

    ₹6.8 L outstanding + ₹4.1 L = ₹10.9 L of ₹12 L limit · OK

  5. Order Tracker

    Confirmed 8:15 pm · packed 7:40 am · dispatched 10:05 am · LR shared

Credit gauge

Checking

₹6.8 L

of ₹12 L limit

Dock 04

Loading

MH 04 KF 2291 · LR 7781204

Your counter, not a marketplace

One manufacturer.
One portal. Your dealers only.

Indlaza is built for brands that sell through dealers, distributors and retailers. Each manufacturer gets its own branded ordering portal and app. Your dealers never see another brand, and your prices never leave your network.

Your brand on every screen

Your logo, your colours and your domain on the portal and the app. Dealers order from you, not from a platform.

Your rules on every order

Prices, schemes, credit limits and approvals come only from what your sales and finance teams set.

Your data, kept apart

Every dealer sees only their own prices, orders and dues. Your data is encrypted and never shared with other manufacturers.

Along the conveyor

Six stations between an order and a truck

Every order passes the same stations in the same order, whether a dealer places it at 8 pm from the shop counter or a salesperson books it during a visit.

01

Station 01

Order received

A branded portal and app for your dealers

Your dealers order from a web portal and app in English, Hindi, Marathi, Tamil and more, with your product catalogue, live stock at their depot and their full order history.

  • Works on low-end phones and weak networks
  • One-tap reorder from past orders
  • Salespeople can order on behalf of a dealer
Open Dealer Portal

Dealer Portal · Marathi

live

नमस्कार, शिवाजी इलेक्ट्रिकल्स

नवीन ऑर्डर

Gold
उत्पादन शोधा

  • FR Wire 1.5 sq mm, 90 m

    In stock · Thane depot

    120 box

  • FR Wire 2.5 sq mm, 90 m

    In stock · Thane depot

    80 box

  • Modular Switch 6A

    In stock · Thane depot

    300 pc

  • MCB 32A SP C-curve

    Low stock · Thane depot

    40 pc
4 items₹4,10,000
02

Station 02

Priced and scheme applied

The right price and the right scheme, every time

Prices by dealer tier, region and quantity slab, from one master list. Schemes, discounts and free goods are applied by rule, so the order the dealer sees is the order your accounts team books.

  • Tier, region and quantity slab pricing
  • Free goods and slab discounts added automatically
  • Scheme ledger ready for reconciliation
Open Scheme Engine

Scheme Engine

live

Festive 5+1 on switches

Active

Buy 5 get 1 free · Modular range · Gold and Silver · till 15 Nov

Switches ordered300 pcs
Free goods added50 pcs · ₹0
Next slab: 2% off on wires above ₹3 L84%
03

Station 03

Quoted

AI that remembers each dealer's reorder rhythm

The AI Quote Builder reads a dealer's own past orders and seasons, then suggests products and quantities while the order is being built. Dealers and salespeople decide.

  • Missed reorders and seasonal lines
  • Plain-language reason on every suggestion
  • Never changes prices or schemes
Open AI Quote Builder

AI Quote Builder

live

Suggested for this order

Optional

  • FR Wire 4 sq mm

    20 boxes

    Ordered every 6 weeks. Last order 7 weeks ago.

    Added

  • MCB Distribution Box 8-way

    10 pcs

    Usually ordered with MCBs.

    Add

  • Ceiling Fan 1200 mm

    15 pcs

    Ordered every March in the last 2 years.

    Add
04

Station 04

Credit checked

No order ships beyond a credit limit

Outstanding dues plus the new order are checked against the dealer's limit and overdue rules. Orders inside the limit flow through. Orders outside it are held for the approver you choose.

  • Value and overdue-day limits
  • Approval chains for exceptions
  • Reason shown to the dealer on every hold
Open Credit Control

Credit Control

live

Credit check

Within limit

₹10.9 L

of ₹12 L limit

Outstanding

₹6.8 L

This order

₹4.1 L

Limit

₹12 L

Patil Hardware, Kalyan: held. Bill 45 days overdue (₹1.2 L). Sent to area manager.
05

Station 05

Packed and dispatched

Confirmation to delivery, shared with the dealer

Each order moves through confirmed, packed, invoiced, dispatched and delivered. The transporter, vehicle number and LR copy reach the dealer the moment the truck leaves.

  • Part dispatch and back orders
  • LR, invoice and e-way bill copies attached
  • Updates on WhatsApp and SMS
Open Order Tracker

Order Tracker

live

Order SO-48213

Shivaji Electricals, Thane · 243 cartons

Dispatched
  1. ConfirmedMon 8:15 pm
  2. PackedTue 7:40 am
  3. InvoicedTue 9:20 am
  4. DispatchedTue 10:05 am

VRL Logistics · MH 04 KF 2291 · LR 7781204

LR copy shared with dealer on WhatsApp

06

Station 06

Reported

Sales by dealer, region, product and salesperson

Because every order already carries the dealer, region, scheme and salesperson, reports are ready the moment an order is placed. Dealers who have gone quiet are flagged early.

  • Region and depot breakdowns
  • Slow-moving dealer flags
  • Scheduled Excel reports
Open Sales Analytics

Sales Analytics

live

Sales by region · Oct

₹ lakh
Mumbai
92
Thane
78
Pune
71
Nashik
46
Nagpur
38

3 dealers ordering below their usual pace

Om Sai Traders, Bhiwandi · last order 34 days ago, usual gap 12 days

The order desk

What changes on Monday morning

Without a dealer portal

  • Orders arrive as WhatsApp voice notes at 9 pm and get typed in next morning
  • Prices come from last quarter’s PDF, and every tier is checked by hand
  • Free goods are worked out on a calculator, then argued about at month end
  • Credit is checked after the truck is loaded, if at all
  • Dealers call the sales desk to ask where the truck is

With Indlaza

  • Dealers order in the portal at 8 pm. Your team sees a clean order at 9 am
  • Each dealer sees only their tier, region and slab price
  • Schemes apply by rule and appear on the order before it is confirmed
  • Every order is checked against the limit before it reaches the warehouse
  • Dealers see packing, dispatch and the LR copy on their phone

Industries

Built around how your trade orders

Coils and boxes, bags and tonnes, shades and pack sizes, batches and expiry. Indlaza is set up in the units, schemes and approvals your dealers already know.

Building materials

Cement, tiles, adhesives and boards ordered by bag, tonne and truckload, with freight by zone.

Electricals

Wires by coil and box, switches by range, MCBs by pole and rating. Festive schemes on modular ranges.

Pipes and fittings

CPVC, uPVC and GI by size and class. Fittings suggested with every pipe order.

Paints and coatings

Shades and pack sizes from 1 L to 20 L, tinting bases and monsoon waterproofing runs.

Auto parts

Part numbers, vehicle fitment and fast movers for each garage and retailer.

FMCG

Case packs, beat-wise salesperson orders and distributor to retailer ordering.

Pharma

Batch and expiry aware orders for stockists and chemists, with scheme quantities.

Industrial goods

MOQs, made-to-order lines and quotations that need an approval before confirming.

Fits your back office

Your ERP stays the books. Indlaza runs the counter.

Products, prices, stock, dues and invoices sync with the systems you already run. Confirmed orders post back as sales orders, so nobody keys anything twice.

Talk integrations with us
SAP Business OneSAP S/4HANATally PrimeMicrosoft Dynamics 365Oracle NetSuiteZoho BooksBusyMarg ERPRazorpayPayUWhatsApp BusinessExcel and CSV

In

Products, prices, stock, dues

Out

Sales orders, scheme credit notes

API

REST API and webhooks

Every station

Pick a carton off the belt

Hover to stop the belt. Each carton opens one part of Indlaza.

No. 01

Dealer Portal

dealer ordering

No. 02

Price Lists

tiered pricing

No. 03

AI Quote Builder

AI order suggestions

No. 04

Scheme Engine

schemes and free goods

No. 05

Credit Control

credit limits

No. 06

Order Tracker

order tracking

No. 07

Sales Analytics

sales reports

No. 08

Plans

pricing

No. 09

Contact us

sales desk

House rules

Fast for dealers. Fair to every one of them.

AI suggests, people decide

Suggestions use each dealer’s own history and are always optional.

Your rules only

Prices, schemes and credit limits come only from rules you set.

Each dealer sees their own

Their prices, their orders, their dues. Nobody else’s.

Your data is yours

Encrypted, never sold and never shared with other manufacturers.

Questions

Asked at every first demo

Something else on your mind? Ask the sales desk.

Is Indlaza a marketplace?

No. Indlaza is your own dealer ordering portal. Your dealers see only your products, under your brand, and your catalogue is never listed anywhere else.

Does it connect to SAP, Tally and our ERP?

Yes. Indlaza syncs products, prices, stock, outstanding dues and invoices with SAP Business One, SAP S/4HANA, Tally Prime and other ERPs through connectors, APIs or scheduled file exchange.

Can salespeople place orders for dealers?

Yes. Salespeople use the same app in salesperson mode, pick a dealer on their beat and place the order with that dealer’s prices, schemes and credit checks.

Does the AI change prices?

No. Prices come only from your price lists and discounts only from your schemes. The AI suggests products and quantities, and every suggestion is optional.

Can dealers pay online?

Yes. Dealers can clear outstanding dues or pay against an order through your own payment gateway account. Payments post back to the dealer ledger.

How long does setup take?

Most manufacturers go live with a first group of dealers in two to four weeks, depending on catalogue size and ERP integration. We import your catalogue and price lists for you.

Gate pass · Outward

No. 0001

Consignor
Your factory
Consignee
Every dealer you sell through
Contents
Right prices, right schemes, checked credit
Dispatch
Tomorrow, 10:05 am

Book a demo for your dealer network.

We will set up a portal with your own catalogue, one price list and one scheme, and walk through a real order with your team.

Driver's copy

Hand this to the gate. The truck leaves when you are ready.

Book a demo Try with 10 dealers free
Cleared to load